When you sell, you don't just blabber your idea and expect the world to heed and dare. The hell it's not easy to penetrate and share! We are not born masters, we are first slaves before we can learn to gamble our ways. Humility is an important virtue in selling if you wish to know your market inside out. First, admit that you're dumb and foolish. Accept your limitations and identify the things you do not know. Then, listen to your staff and clients as they will help you develop your ideas stronger. Be instinctive and considerate. Assess the value of competition, your idea, and the market. Knowledge is power and you can always use it to manipulate your stakes.